Every year we run our annual new pyjama drive leading up to winter. One of the reasons that we specifically ask for new summer or winter pyjamas (aged 0-18 years) is that many of these children have never had a brand new pair of their very own and knowing that someone has shopped especially for them is a huge boost to their self-esteem.
We want this to be a positive experience as some children in care can feel a bit like second hand kids themselves.
Anything we can do to help them feel loved and valued is a huge part of what we do.
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